Radovi / Publications

Radovi u Current Contents časopisima / Articles in Current Contents journals:

  1. Mikulić, J., Prebežac, D., Dabić, M. (2016). Importance-performance analysis: Common misuse of a popular technique. International Journal of Market Research. Accepted for publication. [Impact factor 2014: 0.528]
  2. Mikulić, J., Krešić, D., Prebežac, D., Miličević, K., Šerić, M. (2016).  Identifying drivers of destination attractiveness in a competitive environment: A comparison of approachesJournal of Destination Marketing & Management, doi:10.1016/j.jdmm.2015.12.003, In press. [Impact factor 2014: 1.0]
  3. Mikulić, J., Krešić, D., Miličević, K., Šerić, M., Ćurković, B. (2016). Destination attractiveness drivers among urban hostel tourists: An analysis of frustrators and delightersInternational Journal of Tourism Research, 18(1), 74–81. [Impact factor 2014: 1.314]
  4. Mikulić, J., Kožić, I., Krešić, D. (2015). Weighting indicators of tourism sustainability: A critical note. Ecological Indicators, 48, 312-314. [Impact factor 2014: 3.444]
  5. Dumičić, K., Mikulić, J., Čeh Časni, A. (2015).  Tourism spending behaviour before and after the 2008 Financial Crisis: A dynamic panel investigation. Tourism Economics, doi: 10.5367/te.2015.0528. [Impact factor 2014: 0.515] 
  6. Mikulić, J., Dužević, I., Baković, T. (2015). Exploring drivers of student satisfaction and dissatisfaction: An assessment of impact-asymmetry and impact-rangeTotal Quality Management & Business Excellence, 26(11-12), 1213-1225. [Impact factor 2014: 1.323]
  7. Mikulić, J., Krešić, D., Kožić, I. (2015). Critical factors of the maritime yachting tourism experience: An impact-asymmetry analysis of principal components. Journal of Travel & Tourism Marketing, 32(Sup1), S30-S41. [Impact factor 2013: 0.695]
  8. Kožić, I., Mikulić, J. (2014). Research Note: Measuring tourism sustainability – an empirical comparison of different weighting procedures used in modelling composite indicators. Tourism Economics, 20(2), 429-438. [Impact factor 2012: 0.800] 
  9. Krešić, D., Mikulić, J., Miličević, K. (2013). The factor structure of tourist satisfaction at pilgrimage destinations: The case of MedjugorjeInternational Journal of Tourism Research, 15(5), 484-494. [Impact factor 2012: 0.861]
  10. Mikulić, J., Paunović, Z., Prebežac, D. (2012). An extended neural network-based importance-performance analysis for enhancing wine fair experience. Journal of Travel & Tourism Marketing, 29(8), 744-759. [Impact factor 2010: 0.835]
  11. Mikulić, J., Prebežac, D. (2012). Accounting for dynamics in attribute-importance and for competitor performance to enhance reliability of BPNN-based importance-performance analysis. Expert Systems with Applications, 39(5), 5144–5153. [Impact factor 2011: 2.203]
  12. Mikulić, J., Prebežac, D. (2012). Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note. Tourism Management. 33(3), 713-716. [Impact factor 2011: 2.597]
  13. Mikulić, J., Prebežac, D. (2011). Evaluating hotel animation programs at Mediterranean sun and sea resorts: An impact-asymmetry analysis. Tourism Management, 32(3), 688-696. [Impact factor 2011: 2.597]
    >>>>Scopus Top 25 Most Downloaded Articles; Category: Business, Management and Accounting; Year 2011 Q1.
  14. Mikulić, J., Prebežac, D. (2011). Rethinking the importance grid as a research tool for quality managers. Total Quality Management & Business Excellence, 22(9), 993-1006. [Impact factor 2011: 0.589]
  15. Mikulić, J., Prebežac, D. (2011). A critical review of techniques for classifying quality attributes in the Kano Model. Managing Service Quality, 21(1), 46-66. [Impact factor 2011: 0.642]
    >>>>Managing Service Quality Top 20 Most Downloaded Articles in 2011.
  16. Mikulić, J., Prebežac, D. (2011). What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach. Journal of Air Transport Management, 17(4), 237-240. [Impact factor 2011: 0.907]
  17. Mikulić, J., Prebežac, D. (2008). Prioritizing improvement of service attributes using impact range-performance analysis and impact-asymmetry analysis. Managing Service Quality, 18(6), 559-576. [Impact factor 2011: 0.642]
    >>>>Managing Service Quality Top 10 Most Popular Articles.

    Radovi u drugim WOS časopisima / Articles in other WOS journals:

  18. Šerić, M., Gil-Saura, I. Mikulić, J. (2016). Customer-based brand equity building: Empirical evidence from Croatian upscale hotels. Journal of Vacation Marketing, doi: 10.1177/1356766716634151, In press, 1-12
  19. Mikulić, J., Miličević, K., Krešić, D. (2016). The relationship between brand strength and tourism intensity: Empirical evidence from the EU capital citiesInternational Journal of Culture, Tourism, and Hospitality Research, 10(1), 14-23.
  20. Hernaus, T., Mikulić, J. (2014). Work characteristics and work performance of knowledge workersEuroMed Journal of Business, 9(3), 268-292.

              Recenzirani radovi u drugim časopisima / Refereed articles in other journals:
  1. Šerić, M., Gil-Saura, I. Mikulić, J. (2016). Exploring Integrated Marketing Communications, brand awareness, and brand image in hospitality marketing: A cross-cultural approach. Tržište/Market, 28(1), In press.
  2. Mikulić, J., Vlaić, V. (2013). Analiza navika mladih Hrvata u međunarodnim turističkim putovanjima. Zbornik Ekonomskog fakulteta u Zagrebu, 11(2), 55-74.
  3. Kožić, I., Mikulić, J. (2013). Using an indicator system for evaluating tourism sustainability in Croatia. Turističko Poslovanje/The Business of Tourism, 12, 39-50. 
  4. Kožić, I., Mikulić, J. (2011). Mogućnosti uspostave sustava pokazatelja za ocjenu i praćenje održivosti turizma u Hrvatskoj. Privredna Kretanja i Ekonomska Politika, 21(127), 57-81.
  5. Prebežac, D., Mikulić, J., Jurković, P. (2010). Passenger perceptions of airport service performance - A three-dimensional importance-performance analysis. Acta Turistica, 22(2), 161-177.
  6. Mikulić, J., Prebežac, D. (2009). Analyzing the potentials of airline service elements to impact passenger loyalty- A hierarchical approach. Akademija MM, 9(14), 13-21.
  7. Prebežac, D., Mikulić, J. (2008). Destination image and key drivers of perceived destination attractivenessTržište/Market, 20(2), 163-178.
  8. Mikulić, J. (2007). Quality management of airport services - An analysis of the multifactor structure of customer satisfactionTržište/Market, 19(1), 23-41.
  9. Mikulić, J. (2006). Research of the influence of unplanned building on the development of sustainable tourism in Makarska rivieraActa Turistica, 18(1), 76-98.
  10. Prebežac, D., Mikulić, J. (2005). Souvenirs as a part of the tourism offer of the City of ZagrebTržište/Market, 17(2), 89-98. 

Poglavlja u knjizi / Book chapters:

  1. Mikulić, J., Krešić, D., Miličević, K. (2016). Key-Driver Analysis with Extended Back-Propagation Neural Network Based Importance-Performance Analysis (BPNN-IPA). In C. Kahraman, S. Yanık (Eds.): Intelligent Decision Making in Quality Management. Springer International Publishing, pp. 447-461.
  2. Grilec Kaurić, A., Miočević, D., Mikulić, J. (2014). Dynamic Capabilities and Firm Effectiveness: The Mediating Role of Supply Chain Performance. In Blecker, T., Kersten, W., Ringle, C.M. (Eds.): Innovative Methods in Logistics and Supply Chain Management. Berlin: epubli GmbH, pp. 387-407.
  3. Prebežac, D., Mikulić, J. (2011). Međuzavisnost turizma i prometa. In Čavlek, N., Bartoluci, M., Prebežac, D., Kesar, O. (Eds.): Turizam: Ekonomske osnove i organizacijski sustav. Zagreb: Školska Kniga, pp.188-211.
  4. Mikulić, J., Prebežac, D. (2009). Developing service improvement strategies under consideration of multicollinearity and asymmetries in loyalty intentions – A study from the airline industry. In: Stauss, B., Brown, S.W., Edvardsson, B., Johnston, R. (Eds.): QUIS 11: Moving Forward with Service Quality. Wolfsburg: Germany, 414-423.

Recenzirani radovi u zbornicima konferencija / Refereed conference papers:

  1. Šerić, M., Gil-Saura, I. Mikulić, J. (2015). Marketing communications, brand awareness, and brand image. An analysis of customer perceptions from the cross-cultural perspective. CROMAR Conference Proceedings, "Marketing Theory and Practice - Building Bridges and Fostering Collaboration", University of Split, Croatia. 
  2. Grilec Kaurić, A., Mikulic, J., Schroeder, M. (2015). Supply Chain Management in Tourism Systems: A Comprehensive Review of the Literature. 3rd International OFEL Conference on Governance, Management and Entrepreneurship, Dubrovnik, Croatia, 626-639. 
  3. Mikulić, J., Krešić, D., Prebežac, D. (2014). Which destination attributes matter to sun-and-sea tourists in Croatia? A relevance-determinance analysis. 4th Advances in Hospitality & Tourism Marketing & Management Conference, University of Mauritius & Washington State University, Mauritius, pp. 104-122.
  4. Mikulić, J., Miličević, K., Krešić, D. (2014). A comparative analysis of brand strength and tourism intensity among the EU capital cities: Does branding really matter? 5th International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao, pp. 335-346.
  5. Mikulić, J., Dužević, I., Baković, T. (2014). An extended framework for analysing higher education performance: The case of Croatia . 17th QMOD−ICQSS Conference. Prague, Czech Republic, 1-14.
  6. Kožić, I., Mikulić, J., Krešić, D. (2014). Propensity to Travel: What The Macro-data Are Telling Us? 5th International Conference on Advances in Tourism Economics (ATE2014), Lisboa, Universidades Lusiada, 1-7.
  7. Mikulić, J., Krešić, D., Kožić, I. (2014). Uncovering Priorities of Nautical Tourism in Croatia: An Importane-Performance Analysis. 2nd Belgrade International Tourism Conference BITCO - Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments, Belgrade, College of Tourism, 355-367.
  8. Kožić, I., Mikulić, J. (2013). An Assessment of the Sustainability of Tourism in Croatian Coastal Destinations. Razvoj i okoliš - Perspektive održivostiZagreb: FF-press, 285-296.
  9. Mikulić, J., Dužević, I., Baković, T. (2013). Setting Priorities for Quality Improvements in Higher Education: Impact-Asymmetry and Performance Analysis. 16th QMOD−ICQSS Conference. Portorož, Slovenia, 1231-1244.
  10. Krešić, D., Mikulić, J., Kožić, J. (2013). Artificial Neural Network-Based Applications in Travel and Tourism Research: A Review and Case Study. 5th International Critical Tourism Studies Conference, Sarajevo, Bosnia & Herzegovina (online).
  11. Kožić, I., Krešić, D., Mikulić, J. (2013). The contribution of tourism to socio-economic development: Myth or reality? 1st International Conference Myths of Tourism, Zadar, Croatia, 35.-49.
  12. Krešić, D., Mikulić, J., Miličević, K. (2012). Identifying critical pilgrimage destination attributes with neural network-based importance-performance analysis: The case of Medjugorje, Bosnia and Herzegovina. 2nd International Conference Advances in Hospitality and Tourism Marketing & Management, Corfu, Greece, 1-7 (CD-ROM).
  13. Barišić, P., Prebežac, D., Mikulić, J. (2012). The image and identity of Croatia as a tourist destination: an exploratory study. 6th International Conference An Enterprise Odyssey: Corporate governance and public policy — path to sustainable future, Šibenik, Croatia, 1280-1290 (CD ROM).
  14. Kožić, I., Mikulić, J. (2012). Using an indicator system for evaluating tourism sustainability in Croatia. 1st Belgrade International Tourism Conference BITCO - Contemporary Tourism: Wishes & Opportunities, Belgrade, College of Tourism, 71-85.
  15. Mikulić, J., Prebežac, D. (2009). The service-loyalty link in air transportation - Analyzing relevance, determinance and determinance-asymmetry of service elements. 3rd International Conference Marketing Theory Challenges in Transitional Societies, University of Maribor, 197-204.
  16. Prebežac, D., Mikulić, J., Peručić, D. (2008). Satisfiers and dissatisfiers in congress tourism - The case of Dubrovnik. 2nd International Conference Marketing Theory Challenges in Transitional Societies, Faculty of Economics and Business, University of Zagreb, 253-261.
  17. Prebežac, D., Mikulić, J. (2008). Measuring perceived destination image: A comparative case study of Croatia and Hawaii. 4th International Conference An Enterprise Odyssey: Tourism - Governance and Entrepreneurship, Cavtat, Croatia, 1942-1955. (CD ROM)
  18. Mikulić, J. (2007). The Kano model - A review of its application in marketing research from 1984 - 2006. 1st International Conference Marketing Theory Challenges in Transitional Societies, University of Maribor, 87-96.
  19. Prebežac, D., Mikulić, J. (2005). Turistički suvenir grada Zagreba. XIX. CROMAR Congress Marketinške paradigme za 21. stoljeće, Zagreb, Croatia. 643-655.
  20. Prebežac, D., Mikulić, J. (2004). The Use of Internet: An Opportunity or a Threath to Traditional Distribution in Tourism. 2nd International Conference An Enterprise Odyssey: Economics and Business in the New Millennium, University of Zagreb, 264-266.

Sažeci/izlaganja na međunarodnim znanstvenim skupovima / Conference abstracts/presentations:

  1. Barišić, P., Škorić, S., Mikulić, J. (2016). Evaluating success of promotion campaign for major sports event: The case of FIBA Eurobasket 2015, Croatia. STC’16 Sport Tourism Conference – Red, green and blue strategies, University Zagreb, Croatia, 37.
  2. Mikulić, J., Dabić, M., Prebežac, D. (2015). 15 Years of Destination Branding Research: Mapping a Propulsive Area of Study. 3rd World Research Summit for Tourism and Hospitality, Orlando, Florida.
  3. Škare, V., Ozretić Došen, Đ., Komarac, T., Mikulić, J. (2015). Towards Understanding Consumers' Acceptance Of Location-Based Services In Mobile Applications. 6th EMAC Regional Conference, Vienna University of Economics and Business, Vienna, Austria.
  4. Gil-Saura, I., Mikulić, J., Šerić, M., Mollá, A. (2014). Creation of Customer-based brand Equity in the hospitality Industry: A Study In Croatian upscale hotels. EMAC 2014 - 43rd Annual Conference of the European Marketing Academy, Universitat de València, Valencia, Spain.
  5. Grilec Kaurić, A., Mikulić, J., Lovrenčić Butković, L. (2014). Perspectives of fashion design as a part of the creative industry – Case of the Croatian fashion designers. 3rd International M-Sphere Conference, Zadar, Croatia.
  6. Mikulić, J., Kožić, I., Krešić, D. (2013). Weighting Indicators of Tourism Sustainability, 63rd AIEST Conference, Izmir, Turkey.
  7. Kožić, I., Krešić, D., Mikulić, J. (2013). The contribution of tourism to socio-economic development: Myth or reality?. 1st International Conference Myths of Tourism, Zadar, Croatia.
  8. Kožić, I., Mikulić, J. (2011). Ocjena održivosti turizma u hrvatskim obalnim destinacijama. Znanstveni Simpozij Razvoj i Okoliš - Perspektive Održivosti, Faculty of Philosophy, Zagreb, Croatia.
  9. Prebežac, D., Mikulić, J. (2007). Tourism Destination Awareness and Image of Canada among Croatian Students of Economics and Business. 2nd International Conference in Canadian Studies Questioning Identities: The Canadian Context, Rab, Croatia.

Radovi u nastajanju / Working papers:


Rječnici, leksikoni, enciklopedije:

  • Previšić, J. (2011). Leksikon marketinga. Ekonomski fakultet - Zagreb. Koautor pojmova.

Doktorska disertacija / PhD thesis:


Magistarski rad / Master thesis:

  • Istraživanja u funkciji upravljanja kvalitetom usluga zračnih luka (2006),
    (The role of market research in quality management of airport services)
    Ekonomski fakultet - Zagreb.

Ekonomski fakultet - Zagreb   |   10 000 Zagreb, Trg J. F. Kennedyja 6, Hrvatska   |   Tel: +385-1-238-3333   |   Fax: +385-1-233-5633